In the digital age of job search, luring applicants is a breeze. All they have to do is hop online and search in Google these days to start gathering a list of jobs in their area. While that’s handy for the jobseeker in terms of getting an idea of what is advertised, it does little for the company who wants to work on sifting through those applicants to find the right candidates. Hundreds of applicants, if not thousands, make it really hard to narrow it down to just one. Ask any recruiter.
In efforts to better connect with their talent audience, companies turn to social media to build a following of people whom they can educate about their company, services/products, culture, and employment opportunities. Simply educating the masses, however, isn’t going to find the diamond in the rough. The trick to sharing all of this information is to actually engage with your followers and gather practical information about them in terms of making a hiring decision.
In a digitally connected world, your talent audience expands far outside the reach of your geographical community and into your global online community. LinkedIn’s 2016 recruiting survey found that 56% of talent acquisition leaders noted they would be increasing their hiring volume in 2017. In order to capture the attention of the audience needed to attract more candidates, organizations must do more than just share on job boards, LinkedIn, and career pages. An aligned communication strategy with an understanding who your target audience is, is the first and crucial step to attracting and connecting with prospects that you can convert into qualified applicants.
There are several considerations for your communication strategy, such as having a solid understanding of your Employer Value Proposition (EVP), evaluating your current channels of communication, and ensuring that it aligns with the corporate communication policy.
Eight hundred and twenty applications for a handful of roles. A little outrageous or the absolute norm in today’s job market? Regardless of the answer, the fact is that a company reviewed 820 applications. They may have taken a lot longer than the average time to fill rate of 25 days, but their follow up actions reduced any negative impact that could have had. And the 800 plus applicants who didn’t get hired? Chances are high they all received a follow up letter such as the one shared in the LinkedIn post above. Eight hundred follow up letters.
Let that sink in.
We explored the idea of individuals taking a whole-life-fit approach to their careers in our last post, to help them create harmony between their work and life. The concept of finding harmony, rather than balance between the two, outlines that in order to achieve a better quality of life, we must learn to leverage our strengths and abilities from each area of our life to contribute to others. As the individual seeks to find that harmony, employers can put forth their efforts to help employees achieve it. According to the Corporate Executive Board, who represents about 80% of the Fortune 500 companies, who found that employees who believe that they have a good work/life balance work 21% harder than those who don’t. That’s a pretty nice productivity boost.
Employers are offering numerous perks to help their team members find a good work/life balance, but the statistics show that many employees are not satisfied with the efforts. A study by the American Psychological Association reveals that 59% of employees are satisfied by those efforts, with only 53% saying they think that their employer actually values a work/life balance.
People have struggled to find a work/life balance pretty much since the existence of ‘work’. Determining where your priorities lie and how to actually attend to them can be just as stressful as the demands of your work and life. In a society that is increasingly more connected, creating a balance can seem unachieveable. Stepping back from the idea of work/life balance – the ability to juggle all the responsibilities in your life, pay attention to all your priorities, and not jeopardize any of them – and adjusting your view to a work/life harmony gives the opportunity to re-evaluate what your responsibilities and priorities are. Only then can you proactively make decisions that help them work together to provide you with a better quality of life.
When it comes to recruitment, companies go through a relatively thorough process with the goal of finding ‘talent fit.’ This process hopes to seek candidates who are aligned with the values and objectives of the company, and who offer the appropriate skills and experiences needed to perform well in a role. When candidates who fit these criteria are selected for hire, they generally become better engaged employees who tend to outperform those with less of a ‘fit.’